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This change marks a key milestone in the vineyard’s history, highlighting its roots and its commitment to sustainable practices.
A Bold “P”
The new image of Château Princé revolves around an authentic and striking “P”, anchoring the identity and heritage of the estate. Its design and colors are inspired by the layers of schist, referencing the emblematic rock of the Anjou region that shapes Château Princé’s terroir, through the geological vein extending to the Trélazé quarries. This geological richness gives Château Princé wines their distinctive minerality.
The Plots: A Unique Terroir
The visual identity is also inspired by the aerial view of the 15 hectares of vines. These plots, adjacent to the winery, form a unique biological haven that reflects the vineyard’s philosophy and the parcel-based approach expressed in Château Princé’s signature cuvées.
A Vineyard Going Green with Eco-Design
This rebranding also reflects the estate’s strengthened commitment to environmentally respectful and sustainable practices. The teams have worked to optimize packaging, reducing bottle weight by 20%. Furthermore, the new vintages from Château Princé will be released without capsules and will feature uncoated recycled paper labels to promote better recyclability.
